SEO (Search Engine Optimization) organic search ranking
Not only is necessary to have a nice-looking website, it is also a must for your customers to be able to find you easily using organic search, whether they are local in Wiltshire, or national based. However, you do not want to be paying huge amounts to bring your website to the top google page. SEO can be slow but needs to be a constant process.
Once you have got your online presence sorted, you need your potential customers to find you. Planning your Search Engine Optimization will allow you to rank better on Google, helping you to be more visible in the online space and therefore, increasing the number of potential customers over time.
Any SEO strategy should start with research, but research of what?. Research is a broad subject and it is imperative to have clear what to keep an eye for if you want to do well in organic search. The first step will be to keep an eye on the whole market, so you know what you are up against and you don’t waste your implementation efforts. Once you have collected some overall information you should dig deeper. Work on keywords research, competitors research, and the research on the niche market. All this will help you to improve your rankings on Google.
Are you aware of what has been mentioned about your brand? You have to make sure to create social media profiles and keep the information up to date, find out where your content is shared and check how it ranks. Make sure there are no broken links on your website and if there are any, make sure you sort them out. Build authority by blogging, or sponsoring events. The guys at Moz explain it really well here.
This is a very important part of the process, and it will have to be delicately executed in all your pages. You have to consider the navigation/menus, robots information, meta tags… There are plenty of things to take into consideration to improve your search engine optimization. Don’t forget checking for duplicated content, internal linking, sitemaps, 301 redirects, all will be part of the Search Engine Optimization content. To find out more about On-Page SEO, visit this link from Moz.
Some other steps to improve organic search...
Just in case you did not have enough: if you manage to get some time on your busy schedule. Don’t forget to oversee your social media, your website ranking, check things like your bounce rates, new visitors, referrals, backlinks. Optimising your website is a constant workflow that needs to be planned within your organisation.