Your Business SEO Solution
Not only is necessary to have a nice-looking website, it is also a must for your customers to be able to find you easily. However, you do not want to be paying huge amounts to bring you to the top google page. SEO can be slow but needs to be a constant process.
Your online presence is sorted, but you need your potential customers to find you. Planning your Search Engine Optimisation will allow you to rank better in Google and therefore, the number of potential customers will increase with time.
Any SEO strategy should start with research, but research of what? Research is a broad subject and it is imperative to have clear what to keep an eye for. The first step will be to keep an eye on the whole market, so you know what you are up against. Once you have collected some overall information you should dig deeper with keywords research, competitors research, and the research on the niche market.
Are you aware of what has been mentioned about your brand? Make sure you create social media profiles and keep the information up to date. Find out where your content is shared and check how it ranks. Make sure there are no broken links on your website and if there are any, make sure you sort them out. Build authority by blogging, or sponsoring events.
This is a very important part of the process, and it will have to be delicately executed in all your pages. It is necessary to consider the navigation/menus, robots information, meta tags… there are plenty of things to take into consideration. Checking for duplicated content, internal linking, sitemaps, 301 redirects, all will be part of the SEO content.
Some other stuff...
Just in case you did not have enough.- if you manage to get some time on your busy schedule, don’t forget to oversee your social media, your website ranking, check things like your bounce rates, new visitors, referrals, backlinks.