Web design

If you have already a web presence, obviously you have gone through the process of deciding which URL domain will fit best with your business. You’d also have chosen a web hosting, to accommodate your web files. This simple process should not be taken lightly, so if you have not started yet, we would recommend you to put some time aside to decide the best domain to represent your business and investigate web hosting options, as not always the cheapest or more expensive ones are the most appropriate for your online needs. This is not 100% a step of your website redesign, but it is an extremely important thing to do in the process.

Don’t hesitate to contact us if you need any help!

Planning is everything and in the first stages, you need to decide what sort of platform is convenient for your business and your online presence, before you continue with your web design. Nowadays there are many alternatives; for example, if you are a quite hands-on person, you can code your own HTML or you can use some of those free templates to implement or alternatively use out of the box website-builders (some examples are Wix, Weebly). Those will do the job and for some people will be more than enough but might have to spend time maintaining it and some might not offer the right features that you need, i.e responsive web redesigns.
When we said implement, you have to bear in mind that first, you’d need to learn the platform, then familiarise yourself with the templates, and then come up with the content and images… very time-consuming. Some of those platforms are not user-friendly, have limited features, and might not even be SEO friendly. In the meantime, you could have been focusing on what you do best.

We can advise you and put a plan in place for you.

Branding is the dna of what you are, what you do and how you do it. Every little detail should be considered with that in mind, specially at the time of web design. What font will be most appropriate for the type of industry you are in? What logo will represent your products or services? Are vibrant colours ideal for the type of mood you want to give you your business?
We can sit down with you and design the ultimate branding that will create a positive impact on your business and on your web design.

Web design is very important, however content is another area that you should put a lot of effort in, together with the tone of voice of that message. What you say in your website represents the bible of who you are and what you do, so it is extremely important that you control the message and how it is perceived.

Our team will be happy to discuss options.

Once you have sorted the branding, tone of voice and message, it is imperative that the structure of your website makes sense, so the user experience is outstanding. Poor user experience can lead to potential customers to leave your website before you can even catch their attention on your products or services. This is why the decided web design is extremely important.

Integrating your website with the right online platforms can be a powerful tool to boost your business performance. For example, you can integrate your website with Google Analytics and this can help you to understand a bit more about your audience and how can you find niche ideas to increase profitability.