Identifying key phrases for your audience

Despite the content strategy that you might use, by researching keywords that are relevant for your audience, you can rank higher for things that make sense for your business and show up on the searches that your audience is interested in, showing them the best search results possible.

Who is this for?

Small business owners that want to increase their organic ranking on Google, by using key phrases for their audiences.

What Is Keyword Research?

Keyword research is one of the most important components of search engine optimization (SEO). In fact, for most businesses, its research should be part of the SEO strategy from day one.  Keyword research is a critical but time-consuming part of SEO positioning your site against competitors.

Keyword research is the process of finding and analysing search terms that people enter into search engines aiming at getting specific information and results on Google.

It is a difficult process where you need to find as many relevant and popular keywords for your content that why it is important to have the help of a keyword research tool. This section introduces you to the different types of keywords, how they differ from each other, and why intent matters when we are looking for keywords.

With this in mind, it’s worth checking out how your competitor’s content performs with their chosen keywords. This will give you ideas on what phrases you should be targeting on your site.

Keyword research is really important because it is a tedious process and in today’s world, it has become increasingly competitive as people use this action with commercial purposes in mind. It can be a difficult task to keep up with all the latest changes in the search engine algorithms, but it is important for business owners.

Why Keyword Research is important?

According to many reports, keyword research generates 52% of traffic to websites.

Keyword research helps you understand the keywords that your target audience is using to search on Google. This information can be used to inform your content marketing and provide a better understanding of what your target audience wants basically, insight into these search terms can help inform your marketing strategy.

Although keywords were extremely important to SEO a few years ago, they may not be anymore and instead of prioritising keywords that match your search, there’s a new emphasis on the intention behind them and whether or not a piece of content solves the intent.

But keyword research is still playing an important part in optimising content. Keyword research shows you the topics your audience is interested in and tells you how popular those topics are. By researching keywords with a high number of searches per month, you can identify and sort your content into topics. These topics can then be used to figure out which words you look for and target. You can tackle the questions that the majority of people in your audience want answers to by researching their popularity, search volume, and overall intent.

brainstorming keyword research

How to Research Keywords?

We are going to show you a keyword research process you can use to come up with a list of terms you want to target. This way, you’ll be able to execute a strong keyword strategy that helps you get found for the search terms you care about and the key messages to approach. So without further ado, let’s get started describing how to research keywords!

1.- Think about the most relevant topic of your business

You should think about the topics you want to rank for in general and include them in your content strategy. Out of these, about five to ten will be the most important to your business. These are the ones you’ll use to help come up with a list of keywords later on.

The monthly search volume for keywords is an indicator on how important these topics are to your audience and how many sub-topics you should create content on.

When brainstorming keywords you have to think: What are my competitors using? What search term might my target user be searching for when they want THIS specific type of product or solution that I offer? As you start to become more familiar with the main topics / related terms that fall into your topic buckets, a pattern will start to emerge. You’ll see terminology that keeps coming up over and over again, whether in competitor materials, with online searches, or via social media.

Keyword research can be conducted through various tools and methods, all with their pros and cons. Same as some marketers do, start plugging those terms into Google Search Console or the Google Keyword Planner to see how much traffic those terms are generating on average each month. You can also rely on old-fashioned brainstorming sessions. In any case, you’ll see some patterns for increasing search volume as certain seasons roll around (e.g., people searching for Christmas tree ideas in December), but also seasonal spikes (e.g., March Madness), bursts in current events, and news capitalization (e.g., in the wake of Michael Brown’s death and Black Lives Matter movement), and seasonality (a huge spike of plain tickets search during the summer season).

2.- Research the topic keywords

Once you’ve created some topic buckets, it’s time to identify keyword phrases that would be relevant to that bucket. These are phrases you feel are important to rank for in the SERPs because your target customer is probably conducting searches for those today.

3.-Observe how Keyword Research gets affected by your audience’s intent

The intent behind the search will help you understand what that person is looking for. This is why it’s important to have a good understanding of your audience and their search intent, therefore keyword research becomes so important in today’s digital marketing world.

In order to understand how search intent affects keyword research, it’s important to first understand what intent is and why it’s so important. Intent refers to the underlying motivation of a person who searches for content on Google or Bing. This can be different for each person; one person may be looking for a solution, while another might be looking for information about something specific they are interested in.

Once you have a good understanding of the defining characteristics of each type of intent, it becomes easier to identify which keywords will work best for your content marketing strategy.

The best way to find out if your keyword research needs improvements is by analyzing the data and finding patterns in them. For example, if you see a lot of people searching for “whiteboard explainer videos” but rarely clicking on that content, it means that they are not interested in this kind of video. Content should be created based on the intention behind the search query and not what we think they are looking for.

To validate the intent of keywords, Google search queries will often be a good metric. One way to test what a user’s intent is in a keyword is to enter the keyword into a search engine and check what types of content come up. Make sure that the type of content Google returned is closely related to what you would create for the keyword.

Google Related search terms

We can see what people are interested in by looking at their search queries. We can use this information to suggest keywords for blog posts, blog titles, and more content ideas.

Some of the research related search terms could include:

– “types of research”

– “research methods”

People might start typing in “research” on the search engine to know what are the top research-related searches. However, if they would like to generate a list of research-related searches that are related to their intent, there are some tools that can help them generate this list. For example, the tool Semrush will let you type in a keyword and it will show you related research-related keywords.

Recommendation to stay close to your customers

Long-tail keywords

When it comes to search engine optimization, it’s all about quality, not quantity.⁣⁣ Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use.⁣

Long-tail keywords are typically 2-6 words, but they can go much deeper if the content is specific enough.

The long-tail keywords are those that are not at the top of your keyword list but still have a fair share of searches. They typically have a low volume.

The term “long-tail keyword” is used to identify search queries that generate less than 100 monthly searches on Google, Bing or Yahoo.

The idea behind long-tail keywords is to avoid targeting the high volume keywords that are more competitive and instead focus on the ones that have less competition. Despite the fact that they have low search volume they are the type of keywords with higher conversion rates, as they are very specific to your audience and their intent.

Tools that simplify the research of keywords

Keyword research and SEO tools such as Ahrefs, SEMrush or Ubersuggest can help you come up with more ideas for keywords. You can get even more targeted with phrases by finding out which exact match and phrase matches are most used by your potential audience.

How to choose the best keywords?

Choosing the right keywords for your content is of utmost importance if you want to rank higher on search engines. Keywords are like a signpost directing search engine crawlers to all the relevant information about your site.

There are many different ways to find keywords, some of them more complicated than others.

Keywords are the most important part of any search engine optimization campaign. They help your content rank higher in the SERP, which is why choosing the right keywords requires a lot of research and planning.

Different search engines have different requirements for keywords, so it’s essential to understand what each one wants and how to optimize your content to meet them. Google, for example, prefers long-tail keywords because they are less competitive than short-tail ones. Meanwhile, Bing doesn’t care about keyword length at all – it only counts keyword relevance and density when determining a page’s ranking.

To choose the best keywords for your content you need to combine common sense with market research and a bit of luck. Google Trends is a good place to start researching popular topics or niches.

Choosing the right keywords for your business is essential to a successful marketing campaign. The keywords will be used in the headline, copy, and landing pages.

The first thing you want to do is choose your goal. What is the purpose of your content? Are you looking for more sales leads or are you trying to build brand awareness? Once you know what your goal is, it becomes much easier to find relevant keywords that will help you meet that goal.

After choosing a goal, make sure that your keyword research isn’t too broad or too narrow. You want to find a low keyword difficulty with high volume but low competition so that it’s not hard to rank on Google’s first-page search results page.

Finding best keywords

Things to consider with your SEO keywords

SEO and keywords are two of the most important aspects of copywriting. When you choose your keywords, they should be relevant to the service or product that you are selling.

It is also important to stay up-to-date with trends in search engine optimization so that your keywords will be ranked higher in search engine results pages, which could lead to more business for your company.

You should also make sure that your keyword is included in the first paragraph of each page on your website because this is where many people stop reading. Your keyword should also be included in the title tag and meta description on each page if possible.

Google ranks your content based on how relevant it is to the topic that you are searching for. This is why SEO copywriters are so important because they help you rank higher in Google’s search engine.

You need to continually update your content, make sure it’s high quality and focus your efforts on establishing yourself as a trusty source of information by adding helpful content and promoting it to earn social signals and backlinks.

Not all keywords are easy to rank for. You need to research the keyword and find out which keywords people use, what they want, and what their intent is.

After you have done your research you should rank for one or two keywords that are not very competitive. Then once you start ranking for them, you can start working on more and more keywords with the same strategy – go after less competitive ones first so you can steadily build up a strong mileage.

The volume of a keyword can be a useful metric to help you understand how popular that keyword is. For example, if you are creating content about skiing and want to rank for that term, it’s likely that your article would need to be seen by more people searching for “skiing” in Google than someone who just happened across your article through social media.

And remember; the higher the volume, the more popular a keyword is. For example, “Coffee” has a higher volume than “coffee mug” because there are more people searching for “Coffee.”

Apart from the keyword difficulty on your SEO keywords, no matter how many keyword ideas you might have, or how great your keyword tools are, it is essential to know how your competition is ranking for specific keywords. This will help you to find out the quality of their content and the way they are positioning themselves in search engine results pages. It will also help you to determine what strategy you should take for your SEO campaign.

Knowing your competitors is key to success on the internet. It allows you to identify where you might be making mistakes in your marketing campaign and correct those mistakes. It also gives you a chance to study what they are doing and take advantage of that knowledge for your own company’s benefit.

You can see where competitors rank by searching for their site or domain name with the use of the keyword tool. This will display keywords that they have ranked for, how many backlinks they have, and how much traffic it has generated.

It is important to know how your competitors are ranking for keywords because it tells you what they are doing right and what you should be doing better. This way, you will be able to see where the gaps in your site’s content are or what keywords the competition is ranking higher for than you and adapt the strategic approach that will lead you to a steady ranking growth.

happiness after reaching your audience

We hope that helped

If you are looking for Wiltshire SEO services we’ll be happy to help. We are a small SEO agency in Wiltshire that can help small businesses increase their organic ranking on Google with our SEO services. Contact us to learn more about how we can help increase your ranking on Google and make a difference for your business and your project.

 

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